Nalli, synonymous with Silk, was established in the year 1928 and has been a leader in the textile and retail business for over 80 years. An icon of South India, Nalli has become synonymous with silk or kanchipuram sarees. Nalli's success story has a fairy tale ring to it. Started as a small retail store for silk Sarees in Chennai by a young man called Nalli Chinnasami Chetty in 1928, the family-run shop did steady business for thirty years after which the grandson, Nalli Kuppusami Chetty took over.In a radical departure from convention, Nalli Kuppusami decided that the shop would do no discount selling, an unheard-of prospect back in the 1950s. Since then it has been a pioneer in the field of textiles, leading the change for an entire industry. Nalli soon built up an image of unrivalled quality at reasonable prices; its roster of loyal clients also grew multifold. An 80 year brand with considerable equity in the South, Nalli's is still the popular destination of choice for silks and wedding sarees today.